WORTHWHILE JOURNEYS LTD 

Privacy Policy 

Applicable to Worthwhile Journeys and Worthwhile Escapes 

Effective Date: 2 October 2026 

Worthwhile Journeys Ltd ("Worthwhile", "we", "us" or "our") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, process, store, transfer and disclose personal information when you visit our websites, contact us, enquire about our services, make a booking, join a Worthwhile trip, use our online communities or interact with our marketing and communication channels. 

1. Who We Are 

Worthwhile Journeys Ltd is the data controller for the personal information covered by this Privacy Policy, except where we expressly state otherwise. 

Company: Worthwhile Journeys Ltd 
Registered office: First Floor, Howfen House, 7 School Street, Greater Manchester BL5 2BG, United Kingdom 
Company number: 17328737 
Email: info@worthwhilejourneys.co.uk 
Website: https://worthwhilejourneys.co.uk 

Worthwhile Journeys and Worthwhile Escapes are trading/product brands operated by Worthwhile Journeys Ltd. References in this Privacy Policy to “Worthwhile” include both brands where applicable. 

2. Scope of This Policy 

This Privacy Policy applies to website visitors, customers, prospective customers, suppliers, partners, content creators, members of traveller communities and participants in Worthwhile trips and arrival programmes. 

3. Definitions 

“Personal information” means information relating to an identified or identifiable individual. 

Some information, such as health, medical, disability, dietary or accessibility information, may constitute special category data under applicable data protection law. We only process such information where we have an appropriate lawful basis and, where required, an additional condition for processing special category data. 

4. Information We Collect 

Depending on how you interact with us, we may collect: 

• name, date of birth and age; 
• postal address, email address and telephone/mobile number; 
• passport and identity information where required for travel arrangements; 
• booking, payment and transaction information; 
• emergency contact details; 
• travel preferences and requirements; 
• dietary, accessibility, medical, health or fitness information where relevant to delivering your trip or supporting your safety; 
• flight and arrival details; 
• accommodation and rooming information; 
• communications and correspondence with you; 
• photographs, video and other content you voluntarily provide or that is captured during a trip, subject to our Booking Conditions and applicable law; 
• website, device, browser and usage information; 
• marketing preferences; 
• information relating to your interaction with advertisements, social media, email, WhatsApp and other communication channels; and 
• information supplied by third parties where necessary to provide our services. 

5. How We Collect Information 

We may collect information: 

• directly from you when you enquire, register, book, complete forms, contact us or participate in a trip; 
• automatically through cookies, pixels, analytics and similar technologies; 
• from booking, payment, CRM, communication and website systems; 
• from third-party suppliers and partners involved in delivering your booking; 
• from social media, advertising and content platforms where you interact with us; 
• from people making or assisting with a booking on your behalf; and 
• from publicly available sources or other lawful third-party sources where appropriate. 

Where we receive personal information from another source, we will provide the privacy information required by applicable law. 

6. How We Use Your Information 

We may use personal information to: 

• process enquiries and bookings; 
• provide accommodation, transfers, activities, tours, arrival services and other travel arrangements; 
• communicate with you before, during and after your trip; 
• provide customer support and assistance; 
• share necessary information with local representatives, destination management companies and other suppliers; 
• administer traveller communities and group communications; 
• manage emergencies and protect the health and safety of travellers where appropriate; 
• process payments, refunds and financial administration; 
• prevent fraud, misuse and unlawful activity; 
• improve our products, websites and customer experience; 
• understand how customers interact with our services; 
• develop and test new products and services; 
• send marketing communications where permitted; 
• create, publish and distribute marketing and social media content in accordance with our Booking Conditions and applicable law; 
• maintain business records; 
• comply with legal and regulatory obligations; and 
• establish, exercise or defend legal claims. 

7. Lawful Bases for Processing 

We process personal information using one or more lawful bases available under applicable data protection law. These may include: 

• performance of a contract – for example, administering your booking and delivering your trip; 
• legal obligation – where we are required to keep or disclose information by law; 
• legitimate interests – for example, operating and improving our business, administering customer relationships, preventing fraud and communicating with existing customers where permitted; 
• consent – where we ask for your consent, including for certain marketing, cookies or the processing of information where consent is required; and 
• protection of vital interests or other lawful bases where applicable, including where necessary to respond to an emergency. 

Where we rely on legitimate interests, we will consider whether those interests are appropriate and balanced against your rights and interests. 

8. Health, Medical, Dietary and Accessibility Information 

Travel can require us to hold information about medical conditions, allergies, dietary requirements, disabilities, accessibility needs, medication or other health-related matters. Where such information is necessary to arrange or safely deliver your trip, we will process it only where permitted by applicable law and with the appropriate additional condition for special category data. 

You should only provide health or medical information that is relevant to your travel arrangements or safety. Where an emergency occurs, we may share relevant information with emergency services, medical professionals, insurers, accommodation providers, local representatives or other appropriate persons where necessary to protect your vital interests or provide assistance. 

9. Marketing Communications 

Where permitted by law, we may send information about new trips, destinations, offers, events, newsletters and other Worthwhile products or services by email, SMS, WhatsApp or other communication channels. 

You can unsubscribe from marketing communications at any time by using the unsubscribe option provided, replying to the relevant message where available, or contacting us at info@worthwhilejourneys.co.uk. 

Unsubscribing from marketing does not stop essential service communications relating to an existing booking, payment, safety matter or trip. 

10. SMS, WhatsApp and Messaging Services 

We may use WhatsApp, SMS, email and other messaging services to communicate with travellers, including for booking administration, arrival arrangements, group coordination, customer support, trip updates and, where permitted, marketing. 

If you voluntarily join a group WhatsApp or similar traveller community, information you choose to share in that group may be visible to other participants. You should avoid posting sensitive personal information in group channels. 

Third-party messaging providers may process information in accordance with their own terms and privacy policies. 

11. Social Media, Tracking and Advertising 

We may use analytics, advertising and social media technologies provided by services such as Meta, Google, TikTok, LinkedIn and other platforms. These technologies may help us understand website usage, measure campaigns, improve advertising relevance, build audiences and evaluate the performance of our marketing. 

Where consent is required for non-essential cookies or similar technologies, we will request it through our cookie controls. You can also manage certain advertising and tracking preferences through your browser, device or the relevant platform. 

12. Cookies and Similar Technologies 

Our websites may use cookies and similar technologies for essential website functionality, security, analytics, advertising and user experience. 

Non-essential cookies will be used in accordance with applicable law and our cookie controls. Our cookie settings may allow you to accept or reject categories of cookies. 

A separate cookie notice or cookie settings tool may provide more detailed information about the cookies and technologies used on our websites. 

13. Live Chat, CRM and Customer Communication Tools 

We may use customer relationship management systems, live chat, email platforms, booking systems, helpdesk tools and other technology providers to manage enquiries, bookings and customer communications. These providers may process personal information on our behalf and are required to handle it in accordance with applicable contractual and data protection requirements. 

14. Who We Share Information With 

We may share personal information where reasonably necessary with: 

• accommodation providers, hotels and hostels; 
• destination management companies and local representatives; 
• transfer, transport and excursion providers; 
• activity operators, guides and experience providers; 
• booking and travel administration systems; 
• payment processors and financial service providers; 
• insurance or assistance providers where relevant; 
• technology, CRM, website, analytics and communication providers; 
• marketing, advertising and social media platforms where applicable; 
• professional advisers, insurers, auditors and legal advisers; 
• emergency services or medical providers where necessary; 
• government, border, immigration or other authorities where required; and 
• prospective purchasers, investors or other parties in connection with a sale, merger, restructuring or financing of the business. 

We aim to share only the information reasonably necessary for the relevant purpose. 

15. International Data Transfers 

Because Worthwhile operates and arranges travel internationally, personal information may need to be transferred to or accessed from countries outside the UK, including countries where our suppliers or technology providers operate. 

Where a transfer is subject to applicable UK data protection rules, we will use an appropriate lawful transfer mechanism and safeguards where required. These may include an adequacy decision, appropriate contractual safeguards or another lawful mechanism. 

Some destination suppliers may be located in countries whose data protection laws differ from those in the UK. 

16. Data Retention 

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain business and financial records, resolve disputes, enforce agreements, prevent fraud and comply with legal obligations. 

Retention periods vary depending on the type of information and the reason we hold it. When information is no longer required, we will securely delete it, anonymise it or otherwise dispose of it in accordance with our retention procedures. 

17. Security of Personal Information 

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure. 

No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You should also take reasonable steps to protect your own accounts, passwords, devices, travel documents and personal information. 

Where we use third-party service providers to process information on our behalf, we seek appropriate contractual and security protections. 

18. Group Trips and Shared Traveller Information 

Worthwhile trips are social experiences and may involve sharing limited traveller information with other participants for legitimate operational or group-coordination purposes. 

For example, your first name, destination, arrival information or other relevant details may be included in a group communication or traveller community. You should assume that information you voluntarily share in a group communication may be seen by other participants. 

We will not knowingly encourage travellers to share another person's private or sensitive information without permission. 

19. Photography, Video and Marketing Content 

Worthwhile is a social and content-led travel company. Photography and video may form part of the normal experience of our trips and may be used for marketing, advertising, social media, website and other promotional purposes. 

Our Booking Conditions contain more detailed provisions concerning photography, video, traveller content and the Photo Circle. Those provisions should be read together with this Privacy Policy. 

If you do not want your identifiable image, likeness or voice used for Worthwhile promotional purposes, please contact us in writing before joining your tour at info@worthwhilejourneys.co.uk and follow any reasonable instructions provided by us. This does not necessarily prevent incidental appearance in general group content where permitted by applicable law. 

20. Sale, Merger or Corporate Restructuring 

If Worthwhile is involved in a merger, acquisition, investment, restructuring, financing, sale of assets or sale of the business, personal information may be transferred to the relevant purchaser, investor, advisers or successor organisation where legally permitted and reasonably necessary for that transaction. 

21. Automated Decision-Making and Profiling 

We may use automated tools for analytics, advertising optimisation, audience segmentation, fraud prevention and similar business purposes. 

We do not intend to make solely automated decisions about you that produce legal or similarly significant effects without the safeguards required by applicable law. Where applicable law gives you rights in relation to automated decision-making or profiling, we will provide the information and rights required by law. 

22. Children and Age Restrictions 

Our travel products are intended for people aged 18 and over. We do not knowingly seek to collect personal information from children in connection with adult-only travel products. 

If you believe a child has provided personal information to us without appropriate permission, please contact us so that we can investigate and take appropriate action. 

23. Your Data Protection Rights 

Subject to applicable law and any relevant exemptions, you may have rights including: 

• the right to access your personal information; 
• the right to have inaccurate information corrected; 
• the right to request erasure; 
• the right to request restriction of processing; 
• the right to object to certain processing, including direct marketing; 
• the right to data portability in certain circumstances; 
• the right to withdraw consent where processing is based on consent; and 
• rights relating to certain automated decision-making and profiling. 

Your rights are not absolute and may depend on the lawful basis for processing and the circumstances. 

To exercise a right, contact us at info@worthwhilejourneys.co.uk. We may need to verify your identity before completing a request. 

24. Right to Object to Direct Marketing 

You have the right to object to the use of your personal information for direct marketing. You can exercise this right at any time by contacting us or using the unsubscribe mechanism in our marketing communications. 

Where you object to direct marketing, we will stop using your information for that purpose, subject to any limited processing required to record and respect your preference. 

25. Complaints 

If you have concerns about how we have handled your personal information, please contact us first at info@worthwhilejourneys.co.uk so that we can investigate and try to resolve the issue. 

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's supervisory authority for data protection. 

ICO website: https://ico.org.uk/ 
ICO helpline: 0303 123 1113 

You do not have to contact us before contacting the ICO, although we would welcome the opportunity to address your concern first. 

26. Third-Party Websites and Services 

Our websites, emails and social media channels may contain links to third-party websites, booking platforms, payment providers, social networks or other services. We are not responsible for the privacy practices, security or content of those third parties. 

You should review the privacy notice and terms of any third-party service before providing personal information to it. 

27. Data Breaches and Security Incidents 

If we become aware of a personal data breach, we will assess it and take appropriate action in accordance with applicable data protection law, including notifying affected individuals or the relevant supervisory authority where legally required. 

28. Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in our business, technology, services, suppliers or applicable legal requirements. 

The latest version will be published on our website with its effective date. Where changes are material and we are required to do so, we will take reasonable steps to bring them to your attention. 

29. Contact Information 

Worthwhile Journeys Ltd 
Registered office: First Floor, Howfen House, 7 School Street, Greater Manchester BL5 2BG, United Kingdom 
Company number: 17328737 
Email: info@worthwhilejourneys.co.uk 
Website: https://worthwhilejourneys.co.uk 

For privacy or data protection enquiries, please contact us using the email address above.